By iTVX Staff

Very interesting to compare Britney Spears’ new video for her latest single “Circus” on MTVMusic.com and YouTube.com. On the latter, the video opens with Brit opening up a jewelry set of earrings and necklace with the trademark Bulgari logo emblazoned on the inside of the box. The MTV version, however, has no writing - just the jewelry. One wonders if the video on BritneyTV (the singer’s channel on YouTube) has exclusive rights to air the brand name or some other legal thing where the trademark can’t be visible. The only other possibility is that it’s some promotional video on YouTube for the company. Comment below to let us know what you think or if you’ve heard anything.

Share This

Pepsi wants to be the choice of a new generation - again. Hoping to revive sales of its flagship soda and recapture its youthful vibe, the cola company is ringing in the New Year with one of its most ambitious ad efforts in more than a decade.

Full Story

Share This

By iTVX Staff

Netflix is continuing its likely quest to rid itself of shipping DVDs to you and your neighbors. As reported on TVWeek.com, the movie rental service has hooked up with LG Electronics to enable streaming of Netflix videos on LG HD TV sets. The movies will be streamed via the Internet on each set.  Netflix already has a similar deal with Roku and Xbox. As of now, Netflix has roughly 12, 000 movies, specials and television shows available for streaming.

Share This

The broadcast networks were down 9% in 2008 from the previous year, with the presidential election helping to drive viewers to cable for political coverage, Daily Variety says. Only CBS’ new fall program “The Mentalist” can be called a hit, while almost all returning dramas and reality shows dropped viewers. CBS ended the year in the best position, down 3% among adults between 18-49, while ABC, NBC and Fox dropped between 10% to 12%, Variety says.

Full Story

Share This

Looking to add a positive spin to some tough times, Dunkin’ Donuts today launched its new “You kin’ do it” ad campaign. The chain, which is continuing its expansion West of the Mississippi, has pledged in excess of $100 million to promote its new motivational messaging.  The ads, created by Hill Holiday, Boston, celebrate people’s every day accomplishments with messaging like “you kin’ shovel out that driveway” and “you kin’ pass that exam.” Tag: “America runs on Dunkin’” continues.

Dunkin’, which  has 7,900 units globally, was predominantly an east coast chain. It opened 500 stores last year in states like Arizona and Nevada and is continuing to grow in 2009.

Full Story

Share This

ESPN will televise the 2010 Pro Bowl, taking the game that was expected to be on CBS and returning it to cable for the first time since 2006.  The NFL said Tuesday that the game will take place the Sunday night, Jan. 31, before the Super Bowl the next weekend Feb. 7 at Dolphin Stadium in south Florida.

The announcement breaks recent practice, where for the past three years the broadcast network that carries the Super Bowl would also carry the much-lower-rated Pro Bowl. In 2008, it was Fox Sports. In 2009, it will be NBC. But now ESPN will have the 2010 Pro Bowl instead of CBS, which will still carry the Super Bowl.

Full Story

Share This

NewBaby.com, an upstart video-blogging Web site geared for new and expectant mothers, has announced a content partnership with a grassroots community of women who use Nintendo’s popular game Wii Fit as a weight-loss tool.

Starting on Jan. 3, 2009, the four-year-old NewBaby.com will launch a section centered around the group Wii Fit Mommies, a collection of mom bloggers, which formed this past fall. The group includes Julie Maloney, author of the blog The Cool Mom Guide, who claims to have lost 60 pounds using the Wii Fit—a scale-like device on which Nintendo Wii players stand on while playing various fitness-oriented games (everything from yoga to virtual snowboarding).

Full Story

Share This

FX has rolled out a new promotional hub on MySpace aimed at drumming up interest in the upcoming sixth season of the plastic surgery-themed drama Nip/Tuck.

The cable network has launched a contest within MySpace’s TV section The Channel which invites users to upload personal video testimonials on why they qualify to interview the show’s stars Dylan Walsh and Julian McMahon.

Full Story

Share This

A day after remaining silent on the issue, NBC said today it would not allow a spot in the upcoming Super Bowl with multiple advertisers. Yesterday, Los Angeles-based ad shop Cesario Migliozzi said it was discussing a plan with the network in which the agency would pool eight advertisers to jointly buy at least one of the remaining Super Bowl spots.

Throughout the day yesterday, the network declined to comment on the proposal, which would have been a first, according to CM’s research.

But today Seth Winter, svp, sports and Olympics sales for the network, said the co-op spot would not be allowed. “We’ve not given them permission and there is no way we are going to,” Winter said.

Full Story

Share This

TheWB.com is getting fit with “Eric the Trainer.” The site said Monday that it will debut a made-for-the-Web celebrity fitness and lifestyle series, “Eric the Trainer: New Year, New You,” on Jan. 5.

The show will star Eric Fleishman, a trainer whose clients include celebrities and unknowns, as he offers tips on nutrition, exercise and lifestyle. Talent from TheWB.com programs “Sorority Forever,” “Rich Girl, Poor Girl” and the upcoming “Downers Grove,” as well as celebrity stylist Beau Quillian, will appear on the series.

Full Story

Share This