Archive for December, 1998

AOL Gets Its Message Out in ‘Mail’

Posted by iTVX Staff on 28th December 1998

Ever since E.T. was lured from hiding with some brand-name candy in “E.T. the Extraterrestrial” in 1982, marketers have been eagerly trying to insinuate their products in movies. The BMW roadster driven by James Bond, the Ray-Ban sunglasses sported by the stars of “Men in Black,” the Dr Pepper swigged by Forrest Gump – all got there with the help of, and often payments from, the companies making the products.
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