ITVX rolling service as Nielsen plots its own for early 2006
Posted by iTVX Staff on 25th July 2005
Product placement measurement is going to the movies.
Starting next month, iTVX, which uses a Web-based tool to measure the value of product placements on TV, also will launch a movie placement service for its roster of clients, which includes Unilever, Kraft and Ford.
Like the TV service, iTVX’s system taps a matrix of about 50 variables including foreground vs. background, and audible vs. visual, to assign a
“Q-ratio” that determines whether the placement was a good one or not. Read the rest of this entry »
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