Archive for September, 2005

TWO MAJOR RESEARCH COMPANIES THAT focus on branded entertainment and product placement–PQ Media and iTVX–have struck an agreement to release what they say is the first global branded entertainment report on overall spending and measurement. The two companies will also offer custom research studies.

The exclusive research report, to be called “Global Branded Entertainment Forecast: Product Placement Spending & Measurement Analysis,” will be launched in the first quarter of 2006. Full Story

PQ Media and iTVX to Publish First Global Branded Entertainment Spending and Measurement Report
STAMFORD, Conn. & NEW ROCHELLE, N.Y.—Sept. 21, 2005—PQ Media, the global leader in branded entertainment research, and iTVX, the worldwide leader in branded entertainment quality measurement, have formed a strategic partnership to collaborate on the first global branded entertainment spending and measurement analysis. This exclusive research report, titled Global Branded Entertainment Forecast: Product Placement Spending & Measurement Analysis, will be launched in the first quarter of 2006.
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