PQ Media and iTVX to Publish First Global Branded Entertainment Spending and Measurement Report
Posted by iTVX Staff on 11th September 2005
PQ Media and iTVX to Publish First Global Branded Entertainment Spending and Measurement Report
STAMFORD, Conn. & NEW ROCHELLE, N.Y.—Sept. 21, 2005—PQ Media, the global leader in branded entertainment research, and iTVX, the worldwide leader in branded entertainment quality measurement, have formed a strategic partnership to collaborate on the first global branded entertainment spending and measurement analysis. This exclusive research report, titled Global Branded Entertainment Forecast: Product Placement Spending & Measurement Analysis, will be launched in the first quarter of 2006.
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