New Report: Product Placement Hits $3.5 Billion, $1.9 Billion On TV
Posted by iTVX Staff on 21st September 2005
TWO MAJOR RESEARCH COMPANIES THAT focus on branded entertainment and product placement–PQ Media and iTVX–have struck an agreement to release what they say is the first global branded entertainment report on overall spending and measurement. The two companies will also offer custom research studies.
The exclusive research report, to be called “Global Branded Entertainment Forecast: Product Placement Spending & Measurement Analysis,” will be launched in the first quarter of 2006. Full Story
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