Posted by iTVX Staff on 15th October 2005
Video Game Product Placement Measurement Partnership
New York, NY, Oct. 15, 2005 – iTVX, the global standard for measuring “Quality” in product placement and IGA Partners, the leading global in-game advertising media company have partnered to valuate the “quality” of real-time product placement performance in retail video games.
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Posted by iTVX Staff on 15th October 2005
iTVX-InGames™ and IGA Partners team up to measure the “Quality” of product placement in video games.
New York, NY, Oct. 15, 2005 – iTVX, the global standard for measuring “Quality” in product placement and IGA Partners, the leading global in-game advertising media company have partnered to valuate the “quality” of real-time product placement performance in retail video games.
iTVX-InGames™ and IGA Partners will work together to establish new levels and metrics to help determine the “quality’ or Q-Ratio™ of the product placement in video games, and make them available to their clients. The results can be viewed on the iTVX Player that now valuates TV and Movies.
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Sphere: Related ContentTags: iTVX in the News,
itvx,
placement,
product,
product placement
Posted in iTVX in the News | No Comments »
