Archive for February, 2006

So your brand’s a TV star. What’s it worth?

Posted by iTVX Staff on 18th February 2006

Now that product placement has become so ubiquitous, the man who invented the practice naturally has a new obsession - product placement measurement.

Frank Zazza, CEO of New Rochelle, N.Y.-based iTVX, was behind the famous Reeses Pieces scene in E.T, and the Junior Mints and all the other hilarious brand storylines in Seinfeld, through AIM Promotions, the creative placement company he founded in 1978. Five years ago, he set up iTVX to devise a method to measure the value of product placement, and launched the iTVX System in 2003.
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iTVX, Media e2e team up

Posted by iTVX Staff on 8th February 2006

iTVX, Media e2e team up
New Delhi: Do you know whether the brands placed in television or films are making an impact or not? In order to help advertisers and media planners to evaluate brand placements, iTVX (a New York-based product placements valuation company) and Media e2e (a strategic media studies group based in Mumbai and Hong Kong) have decided to set up a joint venture to cater to India, Pakistan and Sri Lanka markets.
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iTVX: Measuring Product Placement Evolution

Product Placement. Branded Entertainment. Integration.