So your brand’s a TV star. What’s it worth?
Posted by iTVX Staff on 18th February 2006
Now that product placement has become so ubiquitous, the man who invented the practice naturally has a new obsession - product placement measurement.
Frank Zazza, CEO of New Rochelle, N.Y.-based iTVX, was behind the famous Reeses Pieces scene in E.T, and the Junior Mints and all the other hilarious brand storylines in Seinfeld, through AIM Promotions, the creative placement company he founded in 1978. Five years ago, he set up iTVX to devise a method to measure the value of product placement, and launched the iTVX System in 2003.
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Tags: Branded Entertainment and Product Placement News, iTVX in the News, placement, product, product placement
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