Archive for March 16th, 2006

Product placement in the DVR era

Posted by iTVX Staff on 16th March 2006

Introduction
Fans of Arrested Development may remember a scene in the second season where actor Carl Weathers meets dysfunctional dad (and longtime never-nude) Tobias Funke at a local Burger King.

“I’m trying to get them to underwrite a new TV project I’m working on, get some money in exchange for setting a scene here at Burger King,” says Weathers as the Burger King sign appears prominently on the screen. Read the rest of this entry »

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