A Falling Wall of Church and State
Posted by iTVX Staff on 3rd August 2006
With writers facing tough ethical choices in a world of blurring editorial and advertorial content, media professionals presented a variety of viewpoints on product placement at a magazine and advertising session Thursday morning.
“The product placement industry was a $2.4 million business in 2005,” said Barbara S. Reed, associate professor at Rutgers University in New Jersey. “Seventy-five percent of those billions went for deliverables, or product integration.”
The deliverables, Reed said, were extra promotional items supplied to television shows as a regular part of doing business – whether it’s Snickers bars or automobiles.
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