Product placement — you can’t escape it
Posted by iTVX Staff on 18th October 2006
By Laura Petrecca, USA TODAY
NEW YORK — To hype the fall TV season, CBS plastered pictures of its shows’ stars on postage stamps and across the insides of elevator doors. It laser-coated its eye logo on more than 35 million eggs, and carved the name of a new program, Jericho, into a 40-acre Kansas cornfield.
CBS (CBS) added those blips to the marketing storm sweeping the nation. Advertising is intruding on more previously untouched corners of life, including novels, hotel shower curtains, school buses and the bellies of pregnant women. Golfer Fred Couples is often followed around the course by a gaggle of woman paid to wear the name Bridgestone Golf, his sponsor.
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