Nielsen: Product Placement Boosts Brand Awareness by 20%
Posted by iTVX Staff on 18th November 2006
By Katy Bachman, Mediaweek
NEW YORK — Product placement in TV content boosts brand recognition by 20%, according to the results of a study released Wednesday by Nielsen Media Research. The study found that 57.5% of viewers recognized a brand when viewing a product placement in combination with a commercial, compared to the 46.6% of viewers that recognized a brand exposed only to a commercial. Read the rest of this entry »
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