MOST WANTED
Posted by iTVX Staff on 29th January 2007
MOST WANTED
By SHELLY FREIERMAN, New York Times
Published: January 29, 2007
Is it how often you see a brand or how central it is to the plot that determines the effectiveness of a product placement on television? According to ITVX, a media research company, the most effective placement last year had Christine Hicks (above) and other cast members on ”7th Heaven” repeatedly dunking their Oreo cookies in milk, calling it their favorite, and munching away in warm family scenes.
ITVX’s Q-Ratio is a score based on criteria like foreground or background shots, verbal mentions and hands-on images.
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