Archive for February, 2007

ON MTV’S REALITY (REALLY, IN this case that term is way off) series “My Super Sweet 16,” beyond-lucky teens receive a gift that might even please an NBA All-Star. But, in many episodes, the gift is equally wonderful for luxury automakers. Episodes where teens seek–and receive–a spectacular, sparkling BMW, Porsche, maybe even a Maserati, at times turn into essentially infomercials for the cars.

Full Story

GETTING CREATIVE TO KEEP VIEWERS

With commercial ratings looming as the new currency media agencies will use to buy television spots—perhaps as early as this May’s television upfront, on a limited basis—the broadcast and cable networks are under increasingly intense pressure to find creative ways to ensure viewers will watch those ads. “While it’s not a Chicken Little situation yet, if [the networks] are not concerned about this by now, if they are not testing ways to keep viewers from defecting during commercial breaks, it’s just foolhardy,” says Pam Zucker, senior vp of marketplace ignition at MediaVest.

And if the networks don’t take that advice to heart and move beyond the 30-second spot, others will move without them. “The days of the agencies waiting around passively for the networks to come to them with ideas and opportunities are over, and they should be over.

Read the rest of this entry »

Brandcameo 2006 Award for Overall Product Placement: Ford
Back-to-back wins in 2005 and 2006 make Ford the Tom Hanks of the product-placement world. After appearing in 18 of 41 Number Ones in 2005, Ford finished with 17 appearances in 2006’s 41 Number One films.

Full Story

iTVX, Media e2e team up to offer brand placement valuation services

New Delhi , Feb. 7

DO you know whether the brands placed in television or films are making an impact or not? In order to help advertisers and media planners to evaluate brand placements, iTVX (a New York-based product placements valuation company) and Media e2e (a strategic media studies group based in Mumbai and Hong Kong) have decided to set up a joint venture to cater to India, Pakistan and Sri Lanka markets. Read the rest of this entry »