iTVX, Media e2e team up to offer brand placement valuation services
Posted by iTVX Staff on 7th February 2007
iTVX, Media e2e team up to offer brand placement valuation services
New Delhi , Feb. 7
DO you know whether the brands placed in television or films are making an impact or not? In order to help advertisers and media planners to evaluate brand placements, iTVX (a New York-based product placements valuation company) and Media e2e (a strategic media studies group based in Mumbai and Hong Kong) have decided to set up a joint venture to cater to India, Pakistan and Sri Lanka markets. Read the rest of this entry »
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