BRANDTIQUE: BMW, ‘MY SUPER SWEET 16′
Posted by iTVX Staff on 27th February 2007
ON MTV’S REALITY (REALLY, IN this case that term is way off) series “My Super Sweet 16,” beyond-lucky teens receive a gift that might even please an NBA All-Star. But, in many episodes, the gift is equally wonderful for luxury automakers. Episodes where teens seek–and receive–a spectacular, sparkling BMW, Porsche, maybe even a Maserati, at times turn into essentially infomercials for the cars.
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