BRANDTIQUE: INSURANCE ADVERTISING
Posted by iTVX Staff on 6th March 2007
WHEN GEICO BURST ON THE scene as a national advertiser about a decade ago, creativity in the auto-insurance category was as interesting as filing a claim. Now, the category is staking a claim to fame. The most visible example came last week, with word that ABC is developing a pilot based on the cavemen in the Geico campaign. Talk about branded entertainment. It’s a big “if,” but if the show somehow becomes a hit and Geico keeps the campaign going, the comedy becomes sort of a 30-minute weekly infomercial, presumably with no media dollars needed.
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