BRANDTIQUE: TAB
Posted by iTVX Staff on 13th March 2007
IMAGINE A MARKETER THAT GETS exposure in a scripted show as prevalent as billboards in Time Square, yet hopes viewers have their thumbs on the remote control. The goal–to have viewers continually scan in and out of the episode as they aggressively channel surf. It’s a bizarre twist, since conventional wisdom holds that a brand integration works best when length of time is impressive enough to inspire network research departments to start generating client presentations.
Sphere: Related ContentTags: Branded Entertainment and Product Placement News, placement, product, product placement, product placements
Posted in Branded Entertainment and Product Placement News | No Comments »