TURNER’S UPFRONT PITCH: INTEGRATE YOUR BRAND IN EVERY CONCEIVABLE NICHE
Posted by iTVX Staff on 16th March 2007
INSERT YOUR BRAND HERE WAS the message a parade of Turner Broadcasting executives delivered Tuesday at an upfront event. Forget any backlash about product placement, the executives repeatedly told advertisers. The company is more than willing to find ways to slip or emphasize a brand in its programming going forward. “Creating a future together” is how Linda Yaccarino, executive vice president, general manager of Turner Entertainment Sales and Marketing, described it.
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