Archive for March 19th, 2007

Pulsing, excited teens point their fingers in the air and scream to the beat of Rakim & Ken-Y in early March as the reggaeton duo perform in the Manhattan studios of MTV Tr3s’ Mi TRL. Past red neon pillars, down a twisty hallway and behind a fuchsia door labeled “makeup” sits Leslie Cedeño, in the very chair where so many music stars, including Rakim and Ken-Y, have been prepped for their closeup on the Latino version of MTV’s daily video countdown show TRL.

 Full Story

Share This

What Every Global Brand Marketer Needs To Know About Product Placement Planning Worldwide Product placement is rapidly becoming a serious marketing discipline worldwide, and the PQ Media Global Product Placement Forecast 2006-2010 sets the standard for product placement coverage, measurement and ROI. It is the global brand marketer’s essential “planning guide” to customer engagement, revealing for the first time total worldwide spending, business building insights and in-depth analysis; medium-by-medium, country-by-country and culture-by-culture.

Full Story

Share This

Product Placement Emerges As Key Marketing Strategy Worldwide, As Brand Marketers Scramble to Make Emotional Connection with Consumers… Stamford , Conn. , August 16, 2006 – Global paid product placement spending surged 42.2% to $2.21 billion in 2005 with double-digit growth expected to continue in 2006 and beyond, as brand marketers scramble to effectively engage consumers worldwide, according to research released today by PQ Media, a custom media research firm. Global paid product placement spending in TV, film and other media is expected to climb another 38.8% to $3.07 billion in 2006, driven by the continued shift in the world’s leading markets toward a paid placement structure from a barter and added-value model, according to the PQ Media Global Product Placement Forecast 2006-2010 (http://www.pqmedia.com/global-product-placement-2006.html).

Full Story

Share This