Product placement: The American Idol juggernaut
Posted by iTVX Staff on 24th March 2007
As Beth noted earlier, pitches for AT&T (NYSE:T) on American Idol are as common as hissy fits, and for a good reason. The company has paid an estimated $30-50 million for advertising that includes product placement. Other companies lining A.I.’s pockets include the ubiquitous Coca-Cola (NYSE:KO) (the red room!), and Ford Motor Co. (NYSE:F). As the show has grown into a franchise worth an estimated $2.5 billion, it continues to define the cutting edge on product placement marketing.
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Tags: Branded Entertainment and Product Placement News, iTVX in the News, placement, product, product placement
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