IS IN-GAME ADVERTISING ABOUT TO TAKE OFF?
Posted by iTVX Staff on 11th April 2007
In-game ads may be effective because players have no choice but to observe them. “With TV commercials, individuals can change the channel or walk out of the room if they are not interested in a commercial,” Billy Pidgeon, program manager at market research firm IDC, told the E-Commerce Times. Advertisers face multiple new challenges today. Consumers’ viewing and purchasing habits are changing dramatically, the number of ways to reach potential customers is increasing and new techniques to measure advertising effectiveness are emerging.
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