TOYOTA ANGLING FOR A NEW CROWD
Posted by iTVX Staff on 13th April 2007
NEW YORK — Toyota , auto sponsors of the Bassmaster Classic, has developed a 15-episode behind-the-scenes Web series about bass fishing’s premier tournament and the lives of five top anglers that began airing this week on the new toyotafishing.com. The Bassmaster Classic, described as the Super Bowl of bass fishing, airs on ESPN2, as does the Bassmaster Elite Series, an 11-event tournament circuit that’s also sponsored by Toyota and its Tundra trucks. Last year, 9.5 million people tuned in to watch the five Bassmaster Classic telecasts. Toyota calls the new Web series, “Hooked,” a “true first-of-its kind for the bass fishing industry.” It was produced by Brand Arc, Toyota ’s Los Angeles-based branded entertainment agency, and will run on a number of other sports, fishing and outdoor Web sites via banner ads that either link directly to the webisodes or to toyotafishing.com. “This is the first true behind-the-scenes footage you’ll see with any of these professional anglers,” Toyota spokesman Chad Harp said.
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