Apple Gets a Big Slice Of Product-Placement Pie
Posted by iTVX Staff on 15th April 2007
When scriptwriters of the hit NBC show “The Office” wanted the boss character to give a cool gift that the show’s co-workers would later resent, they had him hand out an iPod. It was free publicity for the product, which is what iPod maker Apple Computer Inc. has come to expect from Hollywood. Full Story
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