Brandtique : Ford’s Mustang GT
Posted by iTVX Staff on 1st May 2007
GIVE FORD A CHECKERED FLAG for its integration of its latest Mustang into a recent episode of ABC’s dating-competition show “The Bachelor.” The reason is simple: The GT model comes off as an absolute blast to drive–and it’s likely to rocket up the consideration list for a potential buyer.
True, extended scenes in the April 16 show could be mistaken for an infomercial plugging the iconic car: A group of attractive women and the handsome bachelor tool around in the slick roadsters. The way they dodge cones on a track could easily make viewers envious. But it comes off more as entertainment than advertising, and that’s the, er, track brand integration gurus want to be on.
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