Branding 2.0
Posted by iTVX Staff on 23rd May 2007
The Internet is changing consumer expectations and setting new standards for branding. With a global conveyor belt delivering an unlimited supply of new on-line brands striving to deliver customer-centric benefits, it’s no surprise that today’s consumers expect more from traditional brands. Drunk with the power of choice, today’s digitally-fragmented, media-savvy consumers scrutinize the brands they love and ask themselves why they ever accepted such low standards of customer interaction. Today’s brands need look no further than their consumers’ user-generated-content to interpret the needs of an audience whose expectations are changing in line with the on-line times.
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