TVA Calls Quebec’s Fall Sked a “Utopia” for Clients
Posted by iTVX Staff on 8th June 2007
Quebecor Media’s TVA Group put its fall programming grid up for grabs to advertisers and media buyers in Toronto yesterday, and national sales manager Renée Verret told the crowd that, for clients, the sked is “as close to utopia as we can get it.”
Having owned 86% of the fall 2006 prime-time block, 21 shows that held a 27% market share last fall and 29% in spring (the equivalent of both competitors combined), TVA is “unbeatable on the innovative solutions front and the consumer engagement front,” Verret explained.
Against a programming grid backdrop that includes many shows entering their sixth, seventh and even ninth seasons, TVA execs promised growing opps for integration into branded entertainment expansion, long-form advertising, commercial pod innovations, game playing, interactivity and user-generated content campaigns.
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