Posted by iTVX Staff on 11th June 2007
According to a just-released analysis of BIGresearch’s Simultaneous Media Survey of over 15,000 consumers, not all product placements are equal. In the survey, the top category that consumers said product placement influenced their purchases was electronics, with 12.6% saying so. Grocery and apparel followed to round out the top three.
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Posted by iTVX Staff on 11th June 2007
UNDER ITS NEW SENIOR ENTERTAINMENT executives, NBC wants to bring advertisers into the program-development process even earlier for possible brand entertainment and product-placement deals.
With the program-development process starting in another month, Marc Graboff, co-chairman of NBC Entertainment and NBC Universal Television Studio, is gearing up. He hopes to establish some consistent practices when it comes to TV advertisers.
“I want to try to institutionalize this a little bit,” says Graboff. “Creative has been typically in its silo here in Los Angeles, and advertising sales in its silo in New York. Why not have someone from the sales group in the room during those development meetings?”
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