‘Heroe’s’ Returns, Nissan is Branded Entertainment Partner
Posted by iTVX Staff on 14th June 2007
NBC’S ROOKIE HIT SHOW, “HEROES,” is returning with Nissan North America in a bigger role as its big branded entertainment partner.
A new campaign will start with the season premiere, which will be exclusively sponsored by Nissan with limited commercial interruption. Product placement in the show for the new SUV, the Nissan Rogue, will be integrated into the episode, being driven by a main character.
Nissan got a major boost for its association with “Heroes” last season, a surprisingly strong rookie show. The Nissan Versa model was also worked into the story line, in which the character Hiro has been driving.
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