Archive for June 18th, 2007

Beyond In-Game Ads: Nissan Takes Growing Market to the Next Level

Posted by iTVX Staff on 18th June 2007

 When gamers head to Best Buy, GameStop or Circuit City, this summer to shell out $60 for the “Forza Motorsport 2” Xbox game, they’ll have the opportunity to get a little something extra, compliments of Nissan USA. Starting next month, the automaker is sponsoring free add-ons for the game—players can download a Nissan Sentra SE-R and participate in a high-performance race that will take place on Xbox Live in August.

Read the rest of this entry »

Sphere: Related Content


Tags: , , , ,

Posted in Branded Entertainment and Product Placement News | No Comments »

Mom Category Hot for Product Placement

Posted by iTVX Staff on 18th June 2007

Purchasing power of ‘moms’ now being pursued by Networks as younger demo escapes to the Internet.

Ben Silverman, the new boss at NBC was quoted in today’s Hollywood Reporter as saying: “Our mothers are the unsung heroes of American society, and also drive key decision-making in families. I’ve always wanted to produce a show celebrating the American mom.”

Reveille (Silverman’s old company) and Twentieth Television are developing a new syndicated series for Fall 2008 called The Mom Show.  The show will have a group of celebrity mom hosts, who will talk from one mom to another about parenting kids of all ages, financial issues, cooking and other family-related topics among themselves and with guests.

Full story… |

Sphere: Related Content


Tags: , , , ,

Posted in Branded Entertainment and Product Placement News | No Comments »




iTVX: Measuring Product Placement Evolution

Product Placement. Branded Entertainment. Integration.