Brandtique: Garmin
Posted by iTVX Staff on 21st June 2007
REMEMBER WHEN THE 30-SECOND SPOT was dead and branded entertainment was the wave of the future? Remember that line of thinking way back on Friday …?
Now, who knows? Certainly, the broadcast upfront throws that into question with networks reporting record volume gains and impressive CPM jumps.
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Tags: Branded Entertainment and Product Placement News, placement, product, product placement, product placements
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