A New Frontier in Product Placement?
Posted by iTVX Staff on 26th June 2007
Product placement became a hot topic a few years ago with the influx of placement on TV reality shows, taken to its most blatantly obnoxious peak by Donald Trump on NBC’s The Apprentice.
Product placement has been around for decades, perhaps getting most noticed by marketers back in 1982 when Steven Spielberg’s little alien ET expressed his preference for Reese’s Pieces. It could have been M&Ms, Milk Duds or healthy carrot sticks, but for a price — Reese’s Pieces it was. Read the rest of this entry »
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