Original Program From Ogilvy Bows on Web for Hellmann’s
Posted by iTVX Staff on 27th June 2007
NEW YORK, June 27 /PRNewswire/ — On behalf of Unilever’s Hellmann’s brand, Ogilvy’s Branded Content & Entertainment group has teamed with Rock Shrimp production company, a collaboration between Bobby Flay and Embassy Row’s Michael Davies and Kim Martin, to debut an original web-based series on Yahoo! Food, featuring celebrity chef Dave Lieberman entitled, “In Search of Real Food,” a theme that echoes Hellmann’s “Real Food” marketing position (http://food.yahoo.com/realfood).
Media partner Yahoo! has created a hub that will house the new series of 12 shows that will air on a weekly basis beginning on June 28th. The series will follow Dave Lieberman’s on-the-road travels throughout the country as he seeks out the people, places, and recipes that are at the heart of Real Food in America. A key aim of the program will be to generate a dialogue around what real food actually means to people on an individual level — viewers will be invited to respond to Dave’s blog as well as submit their own videos featuring personal real food stories and recipes. Read the rest of this entry »
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