Massive Takes Game Ads to Next Level
Posted by iTVX Staff on 2nd August 2007
Cory Van Arsdale has been the biggest player in one of advertising’s smaller niches, but he now faces maintaining that dominance as his niche becomes bigger and more sophisticated.
Mr. Van Arsdale is chief executive officer of Massive Inc., a company that brokers ad placement in video games. Founded in 2003 and purchased by Microsoft last year, Massive has steadily grown into the industry leader in dynamic in-video game advertising, a technology that allows marketers to stream current and constantly updated ads directly into video games played online, either on a console or a PC. Read the rest of this entry »
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