Archive for August 6th, 2007

Major Shake-Up at Chrysler

Posted by iTVX Staff on 6th August 2007

In a swift and surprising shake-up of top management, Cerberus Capital Management is putting its stamp firmly on Chrysler, moving to appoint a new chief executive officer today who is fresh to the auto industry and who comes with both accomplishments and controversies.

Cerberus will name the former head of Home Depot, Robert Nardelli, as chairman of the board and CEO of the Auburn Hills automaker, according to people familiar with the situation.

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Chrysler Takes Slow Lane En Route To Identity Change

Posted by iTVX Staff on 6th August 2007

DAIMLER HAS SEVERED CHRYSLER FROM its business and its name, and former division Chrysler Group has become “The New Chrysler.” The company, now 80.1% owned by a division of New York-based private equity company Cerberus Capital Management, will be called Chrysler, LLC–while DaimlerChrysler AG is to be renamed Daimler AG, pending a decision by shareholders on Oct. 4.

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iTVX: Measuring Product Placement Evolution

Product Placement. Branded Entertainment. Integration.