Mitsubishi Launches Sales Event, National Branding Effort
Posted by iTVX Staff on 14th August 2007
MITSUBISHI MOTORS NORTH AMERICA IS launching its first sales even since late 1995, but the effort also doubles as a national branding effort promoting the company’s rally-racing heritage, with the theme, “The Mitsubishi Time to Rally Event.”
The effort, via BBDO, puts ads on national cable television, national sports programming and spot market TV. There will also be radio, online and dealership point-of-purchase components.
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