Archive for August 28th, 2007

Gone in 20 Seconds

Posted by iTVX Staff on 28th August 2007

THERE WAS a time not so long ago that the average television commercial was 60 seconds long. The norm has been 30 seconds for the past number of years, but with consumers’ increasingly short attention spans, and a growing number of media distractions, some advertisers have been producing 20-second offerings and toying with the idea of 10-second spots.

So is the 30-second TV spot dead? Will television advertising become little more than billboard-style advertising on the little screen?

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Marketers Team Up With College, Pro Football League, Teams

Posted by iTVX Staff on 28th August 2007

COORS LIGHT, OFFICIAL BEER SPONSOR of the NFL, is kicking off the professional football season with the return of its Silver Ticket program and new executions of its “press conference” campaign, featuring former coaches Bill Parcells and Dennis Green.

The season officially begins Sept. 6. Read the rest of this entry »

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iTVX: Measuring Product Placement Evolution

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