Archive for September 10th, 2007

Report Reveals Real Prime-Time Ad Costs, Fox Has Priciest Shows

Posted by iTVX Staff on 10th September 2007

EVEN IF FOX FAILS TOproduce a breakout new hit this fall, the revenues will no doubt keep flowing as the network returns the four most expensive shows on television.

A new report shows the two weekly versions of “American Idol” topped the list, with spots going for more than $615,000 on average during the 2006-07 season that wrapped in May. The juggernaut was followed by the surging “House” and “24,” which saw prices rise 49% even with declining ratings.

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Branded Entertainment Pioneer Jarrod Moses and Leading Hollywood Talent Agency UTA Launch New Branded Entertainment Firm, United Entertainment Group

Posted by iTVX Staff on 10th September 2007

NEW YORK–(BUSINESS WIRE)–Leading Hollywood talent agency United Talent Agency (UTA) and branded entertainment pioneer Jarrod Moses, most recently CEO of WPP-owned brand firm Alliance, have formed United Entertainment Group, a new company devoted to building brand-specific entertainment properties and creating entertainment-based marketing solutions for major consumer brands. Moses has been named President and CEO of United Entertainment Group.

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iTVX: Measuring Product Placement Evolution

Product Placement. Branded Entertainment. Integration.