XBox’s ‘Halo 3′ Is A Campaign of Monumental Proportions
Posted by iTVX Staff on 19th September 2007
BRANDS AND REAL-WORLD PRODUCTS RUSHING headfirst to put virtual versions of themselves in the digital universe had better step aside for a locomotive headed in the opposite direction: Xbox’s “Halo 3″ is exiting the digital world, with a global campaign paradoxically aimed at making the world of the game tangible–as in 3D–with the conceit that the Halo wars really happened, or will have happened.
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