Archive for September 24th, 2007

THE CHRYSLER BRAND IS LAUNCHING a national ad campaign today on ABC’s “Dancing with the Stars” for its 2008 Chrysler Town & Country minivan. The campaign is aimed at the booming demographic of families with two or more kids for whom only a minivan will do–especially one that provides something like a common-room experience behind the driver and passenger’s seats.

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Clients Demand Accountability for Product Placement Measurement

DUBAI: Fuse, Omnicom Media Group’s branded entertainment unit is celebrating its first anniversary by signing a ground-breaking exclusive licensee agreement for the Middle East with iTVX, the leading branded entertainment/product placement valuation firm. Fuse has a network of over 20 offices around the globe making it the largest branded entertainment company in the world. iTVX roster of clients include Chrysler, Nissan, The Clorox Co. and Henkel all of which are also Fuse’s clients. In the Middle-East, Fuse has already developed several successful product placement campaigns for Chrysler and Kellogg’s. “The iTVX system allows us to measure the ‘quality ‘of product placement and that translates into accountability for our clients who are aggressively seeking to venture in branded entertainment “, said Mai W. Jaouni, director of Fuse in Dubai. Read the rest of this entry »

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NEW YORK — Put fresh batteries in your remote: Monday night is the official start of the fall TV season.
With millions of viewers hungry for new prime-time programming, marketers are looking to cash in by tying their brands to must-see TV.

Gemstar-TV Guide International (GMST) Monday night will begin airing show-specific commercials that pitch its TV Guide magazine, website and cable channel as the go-to sources of behind-the-scenes scoops and star interviews between new episodes of their favorite shows. Read the rest of this entry »

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