Posted by nives@adage.com on 1st October 2007
NEW YORK (AdAge.com) -- When the new issue of TV Guide reaches newsstands Oct. 4, readers will find a 16-page booklet devoted to Fox's "Prison Break" series inside, including a pair of ad spreads capitalizing on a plot point to sell the Toyota Yaris.
Posted in Branded Entertainment and Product Placement News | No Comments »
Posted by nives@adage.com on 1st October 2007
NEW YORK (AdAge.com) -- When the new issue of TV Guide reaches newsstands Oct. 4, readers will find a 16-page booklet devoted to Fox's "Prison Break" series inside, including a pair of ad spreads capitalizing on a plot point to sell the Toyota Yaris.
Posted in Branded Entertainment and Product Placement News | No Comments »
Posted by iTVX Staff on 1st October 2007
iTVX Lights Fuse, Omnicom Media Unit Strikes Deal For Middle East
Fuse, Omnicom Media Group’s fledgling branded entertainment unit, has agreed to license branded entertainment and product placement valuation firm iTVX’s system for the Middle East. For the whole story, click here
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