Video Insider: Online Video Advertising: Taking A lesson From Sponsored Search
Posted by Tameka Kee on 2nd October 2007
Sponsored search is arguably the most revolutionary and successful ad medium. And it just might represent how future media budgets are managed across other segments such as television, radio, and of course, online video advertising. Granted, sponsored search is mostly about direct response, not branding; however, it is hard to argue against the merits of real-time optimization methods that maximize reach and limit waste. So, what practices utilized by successful search and interactive advertisers can be applied to other forms of advertising, such as managing online video ad campaigns?
Posted in Branded Entertainment and Product Placement News | No Comments »