iTVX News Q-Ratio Acceptance iTVX Press Releases Breaking Branded Entertainment and Product Placement News
Outrageous Trivia Product Placement ResearchPosted by iTVX Staff on 3rd October 2007
Each week… we’ll be counting down the top five product placements of the week based on our measuring system. Stay tuned for the countdown!
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Posted by bsteinberg@adage.com on 3rd October 2007
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Posted by iTVX Staff on 3rd October 2007
Featured Product Placements
(GMC Sierra Denali) NBC’s “Deal or No Deal”
The set takes on the look of a football field in a slaute to “Sunday Night Football.” Stopping by are former players Marcus Allen, Wayne Chrebet, Terrell Davis, Eric Dickerson, Marshall Faulk, Jerry Rice, Kordell Stewart and Rod Woodson.
What do you think?
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Posted by iTVX Staff on 3rd October 2007
Chart: Top 10 Programs: Product Placement
First Half 2007
The top 10 shows in product placements in the first half of 2007 on broadcast showed more brand messages than they had the prior year. “American Idol” remained the top show in terms of product placement, with one of its sponsors, Coca-Cola, the most often featured brand. On cable, the top 10 shows dipped a bit in the first half of the year.
The cable shows have much more product placement because more shows are built around brands. So Orange County Cycle apparel pops up a lot in “American Chopper,” accounting for more than 6,000 appearances all by itself.
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Posted by Adweek - Breaking News on 3rd October 2007
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