Posted by ahampp@adage.com on 5th October 2007
NEW YORK (AdAge.com) -- If you can't beat 'em, start integrating. That's the approach Jim Lanzone, CEO of Ask.com, has taken in his efforts to boost the profile of the search engine that, on good days, ties with AOL for fourth in market share. Although there's no touching Google's monthly searches (5.6 billion in August compared to Ask's 438 million, according to Comscore), the opportunity to become a larger part of the consumer search mind-set is still quite palpable.
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Posted by iTVX Staff on 5th October 2007
‘Storyline’ Product Placements Gaining On Cable
WHY SETTLE FOR HAVING YOUR product seen or mentioned on television, when you can have it included in the storyline?
“Storyline placements are growing as the industry becomes more sophisticated about product integration deals,” says Annie Touliatos, director of product development, Nielsen Product Placement. “Meanwhile, we’re seeing a steady decline in background placements.” Read the rest of this entry »
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Posted by Adweek - Breaking News on 5th October 2007
PARIS News that social networking site Facebook is preparing to translate its service into non-English languages highlights a key challenge facing all Web 2.0 warriors: How to turn national success into global domination.
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