Archive for October 8th, 2007

Honda Ads Get Extra Play From Music Downloads
In an effort to link its brand more closely to one of the strongest passions of its target audience—cutting-edge music—Honda is launching a unique campaign that will tie its Civic model to dozens of new songs and music videos being released throughout the fourth quarter by Sony BMG.

The Torrance, Calif.-based carmaker is utilizing nontraditional media platforms combined with viral and experiential elements to execute the strategy. Read the rest of this entry »

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Tags: Branded Entertainment and Product Placement News, placement, product, product placement, product placements

Turn Left Energy Drink Receives Placement on “CSI: Crime Scene Investigation”

Turn Left Energy Drink made a cameo appearance in last night’s episode of “CSI: Crime Scene Investigation” called “A La Cart.” Turn Left posters can be seen in two distinct scenes that revolve around a go-cart racetrack, and, at one point, are shown prominently behind one of the main characters. “CSI” is one of the top-rated shows on primetime television and pulls in a huge national audience. Read the rest of this entry »

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Tags: Branded Entertainment and Product Placement News, placement, product, product placement, product placements

NEW YORK (AdAge.com) -- I never got the whole "must-see TV" thing. As far as marketing hooks go, sure, it rolls off the tongue easily enough. But really, no eminently skippable leisure activity should be billed as "must-see." I'll accept a "must-see" designation for certain family- or health-related pursuits -- must-see christenings, must-see dialysis, etc. -- but I'm going to have to draw the line at "Suddenly Susan." NBC never did, which is why the must-see tag became somewhat of a joke. You never felt left out at the water cooler on Friday morning if you missed an episode of "The Single Guy." You never heard anybody say, "Oh, man, the guy with the funny accent on 'Wings' -- he got everybody cray-zee with this wacky thing he said! They totally, absolutely, positively did not plagiarize 'Taxi' last night! Not at all!" (Separately: Can somebody please take the rhyming dictionary away from NBC's promotional department? At knifepoint, if need be?) Full Story

Making advertising add up
In the past, advertisers have been raising questions about how the cost of an ad-space is calculated. Former Showtime CEO, Peter Einstein has repeatedly called for proper auditing from the broadcaster’s perspective. It appears that better measurement services are something everybody wants and this month, a sophisticated tool for quantifying a certain form of advertising has been launched in the Middle East.

iTVX develops software that measures the value of product placement on film and television and was snapped up recently by the MENA division of international advertising consultancy, Fuse, who specialise in product placement. Read the rest of this entry »

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Tags: iTVX in the News, placement, product, product placement, product placements

Identifying Product Placement, So You Know The Writer Is Not Involved “HERE IT IS — YOUR bottle of Aquafina,” a lawyer on any TV crime drama might say to his client. Then with a quick aside to the camera: “Bought to you as a paid product placement by the fine people from Aquafina.”

For the slow and uninitiated, this would make sure product placement would be identified, once and for all, saying, in effect: “Oh. This is advertising. This is TV business.” Read the rest of this entry »

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Tags: Branded Entertainment and Product Placement News, placement, product, product placement, product placements

Commercial Ratings Shuffle the Deck
Preliminary Results List Same Top Shows, Different Order
By Jon Lafayette
In the first official week for the commercial ratings that are shaking up the advertising world, the top 10 shows on broadcast were still the top 10 shows, but their order was scrambled.
Network officials and media are expecting bigger, more unpredictable changes once the figures for the new season’s shows are available, because digital video recorder use has been heavy during premiere week. The way those numbers fall is crucial, because billions of dollars in ad sales are based on the new ratings system. Read the rest of this entry »

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Tags: Branded Entertainment and Product Placement News, placement, product, product placement, product placements