Posted by iTVX Staff on 9th October 2007
iTVX was featured in a prominent French-Canadian news outlet. See story below in French and a translation below via Google.
La science du placement de produit selon TVA
Première cette année du Banquier à TVA. Julie Snyder caresse de la main une Hyundai, ouvre la portière gauche et s’installe dans le siège du conducteur. Combien coûte le placement de produit? TVA ne le dit pas. Mais la chaîne dispose maintenant d’un logiciel pour le calculer précisément: iTVX.
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Posted by iTVX Staff on 9th October 2007
Once And For All, Just Tell Me It’s Product Placement
A little fun factor never hurt product placement. But too serious and too organic? That can be product bland-ment.
Despite what branded entertainment executives will tell you, 80% of product placements never really seem natural. Why? Because they don’t get the joke — or want to give one.
It makes sense if someone is having a soft drink not to show an obviously nondescript can with “Cola” emblazoned across it. Put a Pepsi or Coke in there, please. But even then, we notice, and it feels — somewhere down deep - like this fictional TV show is toying with us. Read the rest of this entry »
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