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Old Navy is our featured product placement of the week for is integration in the CW’s America’s Next Top Model. Q-Ratio: 5.0346
The models are introduced to their new “green” form of transportation by Jay Manuel. Later on, they move into their mansion and J. Alexander gives them a lesson on style. Soon after, a feud breaks out between two contestants, and another starts to feel out of place. Finally, the ladies participate in a photo shoot portraying the negative aspects of smoking.
Reaper: Dirt Devil Q-Ratio: 2.4368
Sam Oliver has always been the slacker with no goals or purpose. However, his life takes an unprecedented new direction on his twenty-first birthday, when he discovers that his parents sold his soul to the devil and he must now become Satan’s personal bounty hunter.
Heroes: Nissan Rogue Q-Ratio: 1.9247
The Season 2 opener reveals the fates of Nathan, Peter and Matt after the face-off with Sylar, as a new threat presents itself to those on the list. In other events, Hiro meets his idol in feudal Japan; and the Bennets strive for normalcy in California.
Ugly Betty: Victoria’s Secret Q-Ratio: 1.4459
Betty’s life is turned into turmoil after the numerous upsetting events that have recently occurred. Despite all this, she refuses to accept the fact that Henry’s leaving has deeply affected her. Meanwhile, Amanda has a hard time coping with the news she recently discovered about who her real mother is and Wilhelmina plans to use all the recent tragedies to her advantage.
It’s Thursday so you know what time it is… join us as we count down the Featured Product Placements of the Week.
The product placements you’ll be seeing in the next five posts highlight some of the best that was seen on television from Sept. 23- 29. These placements were interwoven into the very fabric of the stories becoming integral plot points or provided interesting ways of showing product integration within the program.
Brands are the buzz in global TV biz
By Elizabeth Guider
CANNES — The next big challenge facing the international TV business is how to integrate the advertisers into the new media mix so that digital platform exposure for their product actually pays off for content creators and providers.
That, at any rate, is how the organizers of the Mipcom TV market in Cannes, which ends Friday, described what has to happen in order for the global business to get to the next level.
“We’ll be trying to facilitate the dialog between creatives, the ad agencies and the new digital players at upcoming markets like Mip next April,” said Paul Johnson, the head of Reed Midem’s TV division, which organizes those two markets. Read the rest of this entry »
