Archive for October 12th, 2007

NBCU Brings MasterCard to ‘Life’
NBC Universal has entered into a marketing partnership with MasterCard involving the NBC freshman police drama Life.
NBC will air a series of commercial “pod busters,” sponsored by MasterCard, during the Wednesday, 10 p.m. show that will offer clues into the past of the show’s lead character, police officer, Charlie Crews, and the conspiracy surrounding a crime he was jailed for before becoming a cop. They will air in consecutive episodes of the show through November 7.
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What do you think of this product placement featuring Fed Ex?

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CANNES — How to lure the advertisers into the new media mix: That’s the task facing the international TV business as content providers cautiously cozy up to the newfangled digital carriers that now dot the media landscape. Getting brand names to underpin this new world order is, at any rate, how the organizers of the MIPCOM TV market in Cannes described what has to happen in order for the global program biz to prosper. “We’ll be trying to facilitate the dialog between creatives, the ad agencies and the new digital players at upcoming markets like MIP next April,” said Paul Johnson, the head of Reed Midem’s TV division, which organizes those two markets. The five-day MIPCOM market ends Friday.
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