Archive for October 15th, 2007

What kind of car did Will Smith crash?
Although product placement has been around for a long time, it is taking on greater importance in the marketing mix as studio executives ponder their options in a shifting media landscape. Read the rest of this entry »

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Cinematical Seven: Movie-Related Candy to Hand Out to the Kids
The other day I saw The Kingdom, which features a very significant use of a Tootsie Pop. At first I thought, hey that’s some good, functional product placement. Then I thought, hey now I want a Tootsie Pop. Then I thought, hey I should give out Tootsie Pops on Halloween. Then I finally thought, hey I should dress up as Jennifer Garner as “Agent Mayes” when I give out Tootsie Pops, for the added movie connection. But later I realized that nobody would get the reference.
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(BPRW) Ford: Coming Soon to a Theater Near You
( Black PR Wire) ( October 14, 2007) It’s lights, camera, action for the Ford Motor Company after announcing their entry into the existing cinematic partnership between Robert L. Johnson of the BET cable network and Our Stories Films, and Bob and Harvey Weinstein of The Weinstein Company. According to a Brandweek news article, the elements of this multiyear partnership will include product placement, merchandising, dealership promotions, script integration and sponsorships. The purpose of this partnership is to expand the reach of Ford and their subsidiary brands to black consumers. It is a worthwhile undertaking since Ford ranked in fourth place after Nissan, Toyota and Chevrolet in popularity with this demographic in a 2005 Strategic Vision poll.
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